五行白酒 [wǔ xīng bái jiǔ]
"Wu Xing" (五行) is a visionary packaging design project dedicated to reimagining and revamping existing baijiu designs prevalent in the market. This series is crafted to skillfully navigate the paradoxical essence of alcohol, adhering to the concept of 五行 (Wu Xing), which translates to the five elements. Rooted deeply in Chinese teachings, the theory of Wu Xing encompasses Wood, Fire, Earth, Metal, and Water. The project intricately weaves through these elements, incorporating diverse zodiac influences and tastes associated with each, thereby creating a nuanced and culturally rich exploration of baijiu design.
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Services:
Illustration, Packaging Design, Visual Identity
